Cutting the calories!?

Low cal options are exploding on the supermarket shelf!! The Department of Health Responsibility Deal aims to cut 5bn calories from the nation’s diet to help obesity in the UK!

Early to sign up is Coca Cola GB who aims to reduce the calories in their drinks by 30% by 2014.  Mars also claims to ‘crop the cals’ in their chocolate to 250 a portion and Tesco is set to remove 1.8bn calories from their soft drinks.

But are we happy to trade taste for fewer calories?  Low cal products are often thought to be lower quality and have less flavour, so how can we be sure our favourite brands are not compromising on taste?

Well, here at Marketing Sciences we love sensory testing products to see if lower cals has an impact on taste – I know it can work better on some products than others, so drop me a line if you’re interested in knowing more.

Our great Sensory panel are all trained specifically to identify product differences and product attributes at a such a detailed level that we can give you a unique sensory blueprint, critical in the product’s development cycle – we can then go on to test the refined products with your consumers.

It’s so important to us and our clients that we’re investing in a new state of the art sensory unit to open in the next few months … WATCH THIS SPACE!!