After completing my Psychology degree at Exeter, I realised that research was something that I was good at. Therefore I decided to take an MSc in Research Methods (mainly statistical). [… Read More]
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Well, it seems like a life-time ago but how much things can change in a year! In 2012 Marketing Sciences invested in Android Tablets for our F2F fieldforce around the [… Read More]
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I’d like to tell you all about an exciting new development program for young researchers within the Creston agencies that I am involved in. it’s called the Next Generation Programme. [… Read More]
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On an unusually sunny day in early May we gathered in Central London for the second of our Next Generation sessions which was focussed specifically on the world of market [… Read More]
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Research conducted by Marketing Sciences has shown that 45% of men are solely responsible for the food and grocery shopping in their household. This percentage took me slightly by surprise, [… Read More]
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Recently we have seen a trend among our clients to strive towards increasing engagement within the store environment and build emotional connection with their categories, to stand out from the [… Read More]
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